Goodio was created on the principles of sustainability, well-being, and transparency.  

From a vision to bring Nordic-inspired flavours to a chocolate brand for the global consumer, you will be surprised to learn that with a background of innovation, Goodio’s Chief Creative Officer and founder, Jukka Peltola, developed games at Rovio, the company responsible for Angry Birds. After a creative career in technology and entertainment, Jukka came to food through a personal journey for better health.

With pride in organic, nutritious ingredients, fusing them with unique flavours such as wild blueberry and sea buckthorn to give you a delicious one-of-a-kind treat. All their bars are made with raw cacao, which is high in antioxidants and classified as a superfood.

Looking for alternatives to the usual sugar and salt-ridden snacks, Jukka discovered cacao — a superfood that’s often overlooked and associated only with unhealthy chocolate bars. “It’s a food of gods, though,” Jukka likes to say. By adding raw cacao to his diet and dropping traditional dairy products, Jukka adopted a new diet and lifestyle.

The results were evident: feeling more energetic, lighter, and rejuvenated, Jukka was convinced.  He then set out to share this newfound knowledge with his colleagues, friends, and family. While raw cacao and healthful treats were the focus, the team also wanted to build a company that stood for more than profit.

“There has to be greater transparency in where our food comes from, how it’s sourced, and how it’s treated,” Jukka says. That’s why Goodio spells out the entire process: cacao is sourced from South American and African farms. Goodio uses raw cacao — completely natural.  In fact, it’s stone ground in Helsinki for three days.  By keeping it raw, it retains its nutrients.