Founded in Copenhagen by author and pro-age beauty advocate Annika von Holdt, Cupid’s Kiss is a premium Danish haircare brand created for women navigating hair thinning, greying, texture loss, and other changes that come with age.

Frustrated by harsh purple shampoos and symptom-masking products, Annika applied her background in programming and modern biology to design AI-powered formulations that target the root causes of hair fibre breakdown, UV damage, and scalp stress.

Launched in 2024, Cupid’s Kiss combines skincare-grade actives with Nordic purity to deliver results that are both high-performance and deeply nourishing. The line is safe for all hair types — especially colour-treated, silver, or mature hair.