Gitti was founded by Jennifer Baum-Minkus in Berlin, with a clear mission: to ring in a new era for the beauty industry, with product innovations that are better for the planet and its people.

Their conscious and holistic approach to beauty focuses on positive change and pushes the boundaries of the industry: from selecting safe ingredients, to developing performant formulas and sustainably designed packaging solutions - now rethinking old standards. 

The link between nature and science forms the basis of their products. During development, they prioritise the maximum use of natural origin ingredients and complement them with carefully selected, highly effective functional ingredients. The result: A nail polish formula that is 30-free, plant-based and cruelty-free with high-performance when it comes to brilliant shine and lastingness.

Gitti constantly search for better and safer innovations with a lower environmental impact without compromising on efficacy, where their in-house R & Development team makes sure that they stay at the forefront of clean, natural and performative products, creating formulations with a maximum concentration of natural origin ingredients. For nail polish, this means botanicals and fermented biotech innovations from plants such as cassava, sugar cane, corn, and wheat to create a unique, high-performance formula. In respect to all living beings, Gitti products are always plant-based, cruelty-free and PETA-approved.

"You don’t have to compromise performance in order to get the cleanest products on the market. Looking good can be effortless especially when you don’t have to worry about ingredients and the environment."
Jenni Baum-Minkus, Founder