The trigger was personal - Mushroom Cups founder, Stipe, was concerned over his dad’s health problems for many years that medicine couldn't figure out. Stipe experimented with medicinal mushrooms, added them to his father's coffee, and after 30 days things started to change dramatically. From the person everyone had given up on, Stipe got his dad back.

The question that became an obsession after that wasn't "how to save dad," that had already been solved. The question became: how do you incorporate the power of mushrooms into something that millions of people already do every day, without changing their routine, but rather enhancing it?

Coffee was already there. Every morning, without a reminder. All that was needed was to make that coffee smarter. To incorporate into it what the body and mind really need for a good day.