Mys Stockholm is a brand that fuses its heritage from Sweden, where founder Helle was born, with a journey that took her Scandinavian family to develop strong Latin connections.

As a female founder, Helle would go on to build a spa and wellness empire across South America which brought her to meet some of the world's best aromatherapists and fragrance experts. In collaboration with Isaskun Diaz, Mexico's first nose, they developed Mys Stockholm - a world of beautiful fragrance across continents that is rooted in nature, in sensory pleasure and in relaxation therapies.