ROWSE deconstructs traditional beauty formulations into plant-based raw ingredients, each suited for a specific need and concern –different skin types, different seasons– offering our community more than a product experience: a lifestyle to pursue.

ROWSE represents the beauty of truth, promoting an honest, real and toxic-free lifestyle to reconnect with nature. And with yourself.

It was on a particularly grey Parisian afternoon in 2018 when Nuria Val, a traveler and a photographer, and Gabriela Salord, a marketing expert in the cosmetic sector, met for the first time. They shared their love of plants and their perspective for approaching nature through beauty. By the end of the night, they had found a way to celebrate raw beauty. ROWSE was born.

Not long after that evening, Gabriela’s old friend Lamia El Kadiri, a pharmacist, joined the adventure to realise ROWSE’s ambitions, following a lifelong dream of fusing scientific knowledge with her love for plants and their properties. Born in Tangier, and with more than 10 years of experience in the pharmaceutical industry in France and Spain, Lamia became the mastermind behind ROWSE, developing in-house every single formulation and product routines. . She brings all her knowledge, as well as thoroughness, tenacity and a demanding vision on the quality of the products. Her heart is as toxic-free as ROWSE is.

Community driven, reconnecting with the environment is reconnecting with people. That's why we gather an ever-growing community of artists, creatives and plant-lovers from all over the world to realise, together, the beauty of all people, and the planet. Raw, clean, without artifice. That is ROWSE.