Selahatin is introducing the future of oral luxury. With a series of whitening toothpastes, mouthwashes and oral sprays the brand has the ambition to elevate the emotional experiences of everyday ceremonies.
The brand was born from a crisis. Before the age of 30, founder Kristoffer Vural had a stroke that left him paralysed and hospitalized for a year. The stroke made his senses more responsive to scent and taste. A simple action of brushing his teeth became a challenge due to his heightened awareness of the synthetic taste of regular toothpaste. His journey in creating this brand echos his memories, flavours and visual interpretations of his childhood. Join the exploration and elevate your everyday rituals. It also highlighted the importance of everyday rituals.