Nordic Ingredients
Where clean beauty exists and natural ingredients work harder.
Benefits of
Algae
Algae covers thousands of different species, but generally we refer to - and recognise mostly -kelp, spirulina and seaweed (of which of course, there are many varieties that you can spot on just one visit to the beach). Algae is not new to skincare but is gaining prominence as we are searching for more natural resources and also as we learn more about it's benefits on the skin and the body in general.
Benefits of
The Forest
Along with urbanisation, the majority of people are no longer in daily contact with nature. This has prevented exposure to the beneficial microbes found in soil, resulting in an increase in various health and skin issues. Daily exposure to the forest is a natural way to strengthen the skin’s microbiome which unfortunately in urban environments, the skin’s immune system is robbed of this natural boost.
Benefits of
Berries
There is such an abundance of wild grown berries that fall into any known category of 'superfoods' which are native to the Nordic lands. Those that contain the highest amounts of vitamin C of all the berries, those that are small and hardy and withstand extreme temperatures and yet will survive year after year and deliver shrubs full of antioxidant-rich berries in a broad spectrum of colours.