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Selahatin presents an aromatic anthology that encompasses highlights from the label’s range. In a new convenient format, conducive to travel or the foundation for a wardrobe of toothpastes, we’re offering ‘Amorist’, ‘Escapist’, ‘Of Course I Still Luv You’, ‘Sassafras’, ‘Snowfall’ and 'Untamed'.


Delivered in a hand-made gift box, sealed by an Ottoman-inspired guilloche.

6 x 25ml tubes, all individually packaged in one luxury box. All recyclable.

Brush the teeth twice daily with this whitening and breath-freshening toothpaste, for around 3-4minutes then rinse and spit the residue from the mouth.

A four-dimensional rejuvenating whitening process gentle enough for daily use.
With 1100 ppm fluoride.
Housed in aluminium tubes (recycles endlessly).
Contains antioxidants.
Vetted by The Swedish Dental Association.
Vegan/Cruelty free.
Dermatologically tested.

Convenient travel sized tube, whilst still the same highest quality product.

SNOWFALL - Sweetmint, Peppermint & Menthol.
SASSAFRAS - Sassafras, Sarsaparilla, Wintergreen, Peppermint & Menthol.
UNTAMED - Wild Mint, Hybrid species of Watermint and Green Mint, Menthol
ESCAPIST - Orange, Cinnamon, Grapefruit, Bitter Orange, Almond & Peppermint
OF COURSE I STILL LOVE YOU - Verbena, Bergamot,Cardamom, Pine, Green Mint, Peppermint & Menthol
AMORIST - Green Mint, Peppermint & Menthol

Deep cleansing (Sodium Lauryl Sulphate)
Exfoliating (Hydrated Silica)
Polishing and light-reflecting (Hydroxypatite)
Enamel-bleaching (Sodium Bicarbonate)
Anti-inflammatory Limonene from Citrus fruit and antioxidant Edelweiss extract boosts bacterial balance and maintains healthy gums
The natural amino acid Betaine moisturises and nourishes
Mineralising Hydroxypatite provides proactive care for sensitive teeth

Selahatin is introducing the future of oral luxury. With a series of whitening toothpastes, mouthwashes and oral sprays the brand has the ambition to elevate the emotional experiences of everyday ceremonies.

The brand has been nominated in Wallpaper Design Awards, named “one of the best grooming brands in the world” by GQ, called “the world’s most sophisticated toothpaste brand” by Monocle Magazine and is being used by iconic designer Rick Owens. Founder Kristoffer Vural has been named one of the most innovative entrepreneurs in the world by Monocle Magazine.


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