Whitening toothpaste : Escapist

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Reality is the state of things as they exist, fantasy is an idealistic notion of them.

Escapist represents a more perfect union between the ordinary and the extraordinary. It blends delicate but vivid cinnamon with lush almond, opulent grapefruit, pulpy bitter orange and sun-kissed oranges with wintergreen peppermint.  

– Escapist is the essence of Selahatin. I want people to use Selahatin and forget about reality and whatever everyday stuff's going on and be taken to this magical fantasy place for a moment. To me, that’s what Escapist represents says founder Kristoffer Vural.

65g, in aluminium tube, packaged in luxury white gift box. All recyclable.

Brush the teeth twice daily with this whitening and breath-freshening toothpaste, for around 3-4minutes then rinse and spit the residue from the mouth.

A four-dimensional rejuvenating whitening process gentle enough for daily use.
With 1100 ppm fluoride.
Housed in aluminium tubes (recycles endlessly).
Contains antioxidants.
Vetted by The Swedish Dental Association.
Vegan/Cruelty free.
Dermatologically tested.

Top notes: Top: Bitter Orange & Grapefruit
Heart notes: Almond, Cinnamon, Orange & Peppermint

Deep cleansing (Sodium Lauryl Sulphate)
Exfoliating (Hydrated Silica)
Polishing and light-reflecting (Hydroxypatite)
Enamel-bleaching (Sodium Bicarbonate)
Anti-inflammatory Limonene from Citrus fruit and antioxidant Edelweiss extract boosts bacterial balance and maintains healthy gums
The natural amino acid Betaine moisturises and nourishes
Mineralising Hydroxypatite provides proactive care for sensitive teeth

Selahatin is introducing the future of oral luxury. With a series of whitening toothpastes, mouthwashes and oral sprays the brand has the ambition to elevate the emotional experiences of everyday ceremonies.

The brand has been nominated in Wallpaper Design Awards, named “one of the best grooming brands in the world” by GQ, called “the world’s most sophisticated toothpaste brand” by Monocle Magazine and is being used by iconic designer Rick Owens. Founder Kristoffer Vural has been named one of the most innovative entrepreneurs in the world by Monocle Magazine.


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