Whitening toothpaste : Sassafras

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Out of the dark days of winter spring makes its unlikely ascent. A glimpse of the sun and a scent of life tells of simpler times ahead.

‘Sassafras’, the South American herb, received its name “stonebreaker” from its audacity to establish life under the most dire of circumstances. Out of darkness and stone blooms the sweet. .


65g, in aluminium tube, packaged in luxury white gift box. All recyclable.

Brush the teeth twice daily with this whitening and breath-freshening toothpaste, for around 3-4minutes then rinse and spit the residue from the mouth.

A four-dimensional rejuvenating whitening process gentle enough for daily use.
With 1100 ppm fluoride.
Housed in aluminium tubes (recycles endlessly).
Contains antioxidants.
Vetted by The Swedish Dental Association.
Vegan/Cruelty free.
Dermatologically tested.

Sassafras, Sarsaparilla, Wintergreen, Peppermint & Menthol.

Deep cleansing (Sodium Lauryl Sulphate)
Exfoliating (Hydrated Silica)
Polishing and light-reflecting (Hydroxypatite)
Enamel-bleaching (Sodium Bicarbonate)
Anti-inflammatory Limonene from Citrus fruit and antioxidant Edelweiss extract boosts bacterial balance and maintains healthy gums
The natural amino acid Betaine moisturises and nourishes
Mineralising Hydroxypatite provides proactive care for sensitive teeth

Selahatin is introducing the future of oral luxury. With a series of whitening toothpastes, mouthwashes and oral sprays the brand has the ambition to elevate the emotional experiences of everyday ceremonies.

The brand has been nominated in Wallpaper Design Awards, named “one of the best grooming brands in the world” by GQ, called “the world’s most sophisticated toothpaste brand” by Monocle Magazine and is being used by iconic designer Rick Owens. Founder Kristoffer Vural has been named one of the most innovative entrepreneurs in the world by Monocle Magazine.


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