Djusie
Djusie is a visionary F-Beauty brand offering a high-quality natural skincare. But what do we actually mean by F-Beauty?
K-Beauty, known as the umbrella term for Korean skincare, is already an institution admired throughout the world. When we first started creating Djusie, it suddenly hit us like a lightning: Why doesn’t F-Beauty exist yet?
F-Beauty stands for Finland but the other F-word, functionality, is essential too.
In Finland, we’re sometimes too good at it. We need little wakeup calls to remember the importance of self-care, indulgence, and pleasure. That’s why each Djusie product comes with a dedicated ritual. Needless to say, they are enjoyable, highly effective and simple by design.
Every movement starts with the first steps. Our ambition is not to compete with institutions like K-Beauty or make F-Beauty famous. Our goal is to celebrate our own natural Finnish way of doing things – and share the juiciest fruits with you.