The Serum
The Serum is a high-performance, minimalist skincare essential designed to deeply hydrate, brighten, and restore balance to the skin. Formulated with wild-harvested wild cucumber and wild pistachio seed oil, this lightweight, fast-absorbing serum visibly improves texture, reduces the appearance of fine lines and dark spots, and reinforces the skin’s protective barrier.
Its potent botanical ingredients work synergistically to soothe sensitive or blemish-prone skin, enhance elasticity, and replenish hydration without any greasiness—making it the ideal pre-serum treatment for all skin types, including dry, sensitive, and unbalanced complexions.
This unique oil-water formulation is stabilised without synthetic emulsifiers, preservatives, or artificial fragrance. With over 40 years of research behind it, The Serum delivers transformative results using only natural thickeners like Arabian gum and guar gum, ensuring a fluid texture that absorbs instantly and layers beautifully under makeup or moisturiser.
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Rich in antioxidants & essential fatty acids
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Targets dark spots, dehydration & uneven tone
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Strengthens skin barrier & reduces inflammation
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Clean formula, perfume-free, vegan, and non-toxic
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Perfect for AM/PM use in your daily routine
50ml | 3.38 fl. oz. Plastic bottle.
Sustainable Living
Our mission is driven by sustainability & ethical living, where we are totally committed to follow the Global Goals for Sustainable Development as our core aims (not excluding other good practices). For example, Good Health & Wellbeing is a crucial part of our DNA - by selling only natural & organic products, vegan & always cruelty free, we care for our customers' and all animals' health & wellbeing, which covers a broad spectrum of products for healthy body & home.
Bare Nordic Beauty
When we go bare - strip away all the unnecessary - we take care. Clean, nourish, condition & protect. Use the best of natural, organic products for the utmost quality and environmental responsibility, produced in the vast lands from the Baltic Sea to the Arctic Ocean and with all plant based ingredients and fragrances that capture the essence of this incredible region.
If you are looking to enrich your beauty routines & home space with products that will do the job - but do more than that - because you not only care about what you spend your money on, you also care about where those goods come from, how and where they are made, and that they are full of good things. These are the things you can trust us on. Effective, powerful plant ingredients. Tested and backed up with science, or a combination of modern testing & production methods in conjunction with centuries of knowledge from local folklore and remedies.